As the healthcare IT community continues its search for cost-effective, innovative solutions to address emerging challenges, it becomes increasingly important to identify and learn from those companies that find those solutions. One such company is Cerner. As we will see in these Cerner case studies, this IT company has incorporated solutions that have proved effective for both clients and employees.
Background
Kansas City-based Cerner is a leading healthcare IT solutions provider with a little over 8000 employees. They provide cost-effective technology tools and processes for single-office and large health systems alike. Two of their programs aimed and succeeded at putting both staff and clients at the zenith of innovation.
Cerner Case Study #1: Video Interaction
Cerner created an interactive social network-based platform for client communications and interaction called uCern. With uCern, Cerner clients and staff alike could share information and experiences, as well as ask questions in a platform that allowed for real-time connectivity using Web 2.0 technologies.
The challenge came in creating an online video application that was both effective and efficient to integrate with the uCern platform. The previous video application did not allow for the interactivity, ease of use or the quality of information that Cerner was hoping for through this forum. Furthermore, videos that were created were getting lost in the system, not being watched or experienced, thus wasting time and space.
The solution came in the form of a partnership with Oolaya who, as an innovative provider of online technology solutions, was able to not only help Cerner with its goals, but it enabled Cerner to evolve its vision for the project by incorporating analytics into the equation. With Ooyala’s help, Cerner created an online video platform that not only allowed clients to create videos and post them on the website, but it created a multi-access video platform that could be accessed through Cerner’s many websites as well as the uCern platform. This resulted in higher levels of interaction and greater use of time and cost to efficiently streamline valuable and relevant information.
Cerner Case Study #2
As an leader in healthcare IT innovation, one of Cerner’s most important client base, without question, is its employees. At the epicenter of Cerner’s employee healthcare is the Healthe Living Program, an incentive-based reward program that is meant to encourage employees to more forward toward a healthier, more productive self. The idea is to encourage employees to remain healthy and to be more proactive in their health and productive in their lives.
The program’s incentive component gives point rewards to employees for things such as smoking cessation, getting a flu vaccine, going for your annual physical, mammograms, colon cancer screens, etc. The program’s points system, with each point being worth a dollar each, converts rewards into premium deductions for the following year. Additional resources for their program include an on-site clinic and on-site fitness center, a group of Wellness Ambassadors who guide and help participants meet their goals, and a social networking site that allows them to encourage each other and share their experiences with the program.
Although the Healthe Living Program boasts increasing participation by employees every year, the main challenge remains getting more people to join the program and be more proactive in their healthcare. Cerner is achieving this by restructuring and reworking parts of their program so that they can drive more interest. By increasing analytical components to their program, they can determine what parts are more effective than others.
Conclusion
As a leader in healthcare IT solutions, Cerner is an example of effective, efficient healthcare technology at work. These Cerner case studies show the importance of client and staff involvement in the healthcare technology processes as a means to achieve innovation and growth.